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Keep Employees Focused, Ensure High Performance — Tell Your Stories!

Do you feel the impact of information overload? More than 3,000 messages bombard each of us every day, and these constant distractions blur employees' focus. One of the best ways to keep everyone focused on your vision and performing effectively is to continually tell stories.

Stories reach people at a deep level and stay there. Just as we all fondly remember family stories that we were told years ago, employees remember stories that their leaders told them years ago--as well as days or hours ago. As a result, confusion disappears and employees are able to achieve higher performance levels.

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Evelyn Clark, The Corporate Storyteller, is president of Clark & Company, a marketing communication firm in the Seattle area. A public relations practitioner with more than 20 years experience, she was accredited by the Public Relations Society of America in 1986. Her firm's services include facilitation of retreats and communication workshops, marketing and communication management, media relations strategy development, and media training. All content © Clark & Company (unless otherwise indicated). All rights reserved.

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