Archive for December, 2007

Storytelling Article in Reader’s Digest

Monday, December 31st, 2007

It was a thrill when the editor of Reader’s Digest-Asia asked me to write an article on Corporate Storytelling in conjunction with my presentations at the Singapore Storytelling Festival and Asian Congress of Storytellers last fall. It was even more thrilling to see the published article in the September issue.

I hope you agree that the graphics are terrific! The content is based on my book, Around the Corporate Campfire, and includes new material, such as an interview with a sales and marketing executive at Microsoft, where a major storytelling initiative was launched in FY2007. The article is at

Storytelling in Singapore

Wednesday, December 26th, 2007

Appearances at the Singapore Storytelling Festival and Asian Storytellers Congress kicked off a particulary busy fall season in the world of Corporate Storytelling. I had a crowded schedule for my first trip to Singapore, presenting three full-day workshops and delivering a keynote address between August 28th and September 6. During that time our client and host, the National Book Development Council, not only treated all the presenters to a number of lunches and dinners featuring favorite specialties of Asian cuisine, but also took us on a city tour.

Interest in organizational storytelling is exploding worldwide, and even though most people in Singapore work for the government, they’re eager to learn how U.S.-based companies are using stories as a management tool–and how they can, too. All three of the Corporate Storytelling workshops packed the room to nearly overflow crowds, and the participants were fully engaged and totally delightful.

Media coverage of the events included broadcast and print interviews, including an article I authored for a local newspaper. One interview is poste online at:

If you’d like to attend next year’s storytelling events in Singapore, the dates are set for August 22 – September 7. Information on this year’s festival will be supplemented with the new brochure as soon as next year’s offerings are booked. To learn more, go to: