Like Ideo’s Process, Storytelling Transformational

A recent article on Ideo Founder David Kelley summed up the experience of working with him as transformational–in my view, the highest compliment any consultant can hear. After all, we’re called in to help organizations work through an issue that needs a fresh perspective and new tools, and the hope is that our work will to some type of significant change, or transformation, at some level. And it doesn’t need to be a huge transformation to make a big impact.

Like design, storytelling is a concept that at first may seem to be more about style than substance. But one of the best testimonials my work has earned was from an executive who, after a two-day intensive retreat, said, “Storytelling sounded too simple and basic to spend two full days on, but the further we dug into our stories, the more I realized how profound it is.”

To read the entire article on David Kelley and his work at Ideo, go to

Comments are closed.