Cogent Storytelling on A Complex Issue

No matter where you stand in the vigorous debate on healthcare reform that’s currently a main feature of the news, today’s Wall Street Journal contains a cogent example of storytelling on a complex issue. The opinion piece by John Mackey, founder and CEO of Whole Foods Market, Inc., could serve as a template for organizing thoughts and presenting a persuasive point of view. It’s effective because of the clear explanation and the fact that it’s based on a successful entrepreneuer’s experience of what works, compared to what doesn’t.

I’d love to hear what you think of the way his position is presented. Send me your thoughts after you read the article and, if you choose, the hundreds of comments that WSJ readers have posted. The opinion piece is available at

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