Tell A Story, Keep A Client

A recent column in Investment News makes a clear case for the effectiveness of stories for consulting firms. I was delighted to see it because it provides the type of unsolicited testimonial to one’s profession that we speakers and other consultants love to see!

Written by Libby Dubick, president of a marketing consultancy for advisers and financial services firms, the column lists several ways in which stories strengthen brand identity and solidy client relationships. Representing the core of my message as a speaker and workshop/retreat facilitator, these points are dear to my heart and I’m always thrilled to discover another advocate for the power of story as a communication tool.
Dubick’s column is at http://tinyurl.com/yzs3ynj

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