Communication: A Key to Brand Building

“Honest, ongoing communication and collaboration between consumers and brands,” is essential for creating and sustaining a brand leadership position, according to a recently released report from Millward Brown. Open, ongoing communication enables a company to “understand and process the key changes and trends shaping the post-recession world,” Millward Brown says.

Among the findings reported in Top 100 Most Valuable Global Brands 2010, the firm says sustainability, social responsibility, health, trust and personalization are among the top-of-mind consumer values these days. Would you agree? Write and let us know.

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