3 Simple Words to Your Brand Story

In a recent Fast Company article, branding guru Ken Carbone offers up $100,000 worth of advice on developing a brand story that works.

Strikingly similar to my advice on how to create a powerful corporate story (identify, clarify, magnify), Carbone’s three words are:

*Unify

*Simplify

*Amplify

To read how he recommends enacting those three words, go to: http://tinyurl.com/6ygvsas

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