Two Storytelling Companies Among Fortune’s Best for 2011

Two storytelling companies are featured in Fortune magazine’s list of “Best 25 Companies to Work For” in 2011. Featured in Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Success, REI placed #9 on Fortune’s list and The Container Store ranks #21.

This year Fortune published verbatim quotes from employees of the featured companies, which helps readers understand why employees enjoy their jobs. The eight most-often-used words in employees’ quotes are these:
* people
* family
* time
* benefit
* team
* job
* help
* customer

Notice that salary is not among the reasons that people love where they work. Fortune also created interactive graphics that illustrate the relative rankings of the companies and their most-appreciated qualities. Check them out here: http://tinyurl.com/4c4evhm

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