Stories Are Best Persuasion Tool
“There are two ways to persuade people,” according to Harvard Business Review Contributing Editor Bronwyn Fryer. “The first is by using conventional rhetoric, which is what most executives are trained in. That’s not good enough, because people are not inspired to act by reason alone.
“The other way to persuade people – and ultimately a much more powerful way – is by uniting an idea with an emotion. The best way to do that is by telling a compelling story.”