Storytelling Tours Boost Business

The family made famous by their story as told in the world’s most popular musical, “The Sound of Music,” has begun using storytelling to build business at its lodge in Vermont. Members of the von Trapp family share their treasure trove of stories during personal tours for guests around the lodge property.

Learn more about how it’s working and get inspiration for how you, too, can leverage the power of story for your business. Read about their approach at

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