Stories Drive Marketing

It’s tough to know exactly why business is slow…or is it? Maybe you just need to do a better job of telling your story.

A great article in “Fast Company” describes how marketing guru Martin Lindstrom fostered dramatic turn-arounds for three small Mom and Pop businesses with simple, low-cost changes. In all three cases, representing totally different types of businesses, he made strong emotional connections with prospective customers. For two he used straightforward, traditional storytelling techniques; in the third case he made simple changes that created the right mood for a restaurant. Read the article at

How can you make a tweak or two that will make a huge difference for your business?

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