Intangible, Perceived Value Illustrated

If you’re not convinced that perception of intangible value drives consumer behavior, you must watch a wonderfully entertaining TED presentation by Roy Sutherland, a British advertising pro. Be sure to stay tuned to the end, when he shows an enlightening case study featuring a new ad campaign for Shreddies® cereal (a product found only in Canada, Australia and New Zealand).

The consumer research is especially entertaining as well as instructive about how we really make choices. It’s an example of
“priming” at its best! Watch the TED presentation here:

Comments are closed.