Toms Shoes CEO on Importance of Stories

Toms Shoes CEO Blake Mycoskie made my heart sing when he said in a recent interview, “I realized the importance of having a story today is what really separates companies. People don’t just wear our shoes, they tell our story. That’s one of my favorite lessons that I learned early on.”

Author of Start Something that Matters, Mycoskie talked with “Fast Company” about his dedication to giving back and discussed other social entrepreneurs who inspired him to create the model for his company. Since Toms was launched five years ago, the company has donated a pair of shoes for every pair it sells. Sales–and giveaways–so far each total one million pairs.

Mycoskie is following the same practice with his book–and then some. He’s donating a book to a needy child for every book that’s sold, and he’s donating 50% of his profits to funding other ventures, business or volunteer, with a social component. Read his inspiring story at: http://tinyurl.com/3gnd9l6

 

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