Words to Take You From Ordinary to Extraordinary

How can you take your business from ordinary to extraordinary? Dr. Frank Luntz, communication consultant and author of Win: The Key Principles to Take Your Business from Ordinary to Extraordinary,  says there are five phrases that help people succeed in every aspect of their lives. He articulated these when, in the process of conducting interviews for the book, he was asked to identify which five words or phrases mattered more than any others. Here’s what he came up with:

  • Imagine
  • I get it
  • No excuses
  • The simple truth
  • Let’s get to work

Dr. Luntz includes more than 100 powerful words in Win, along with his original goal for the book. He set out to gather the key life lessons gained by successful people in a wide variety of professions and “overlay” those with words that “help people maximize their daily achievements.” I imagine you get the concept, so there are no excuses now. The simple truth is, we all need to get to work!

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