Values Define the Culture, Tell the Story

Ranked for several years as one of Fortune’s “Top 100 Companies to Work For” globally, NETAPP is a company that understands the importance of creating a corporate culture. As reported recently in Singapore’s Business Times recently, the company says its culture centers on a positive work environment with opportunities for growth for everyone who works there, including the leadership.

The five values that differentiate NETAPP from other organizations are:

  • attitude is contagious, i.e., a positive outlook generates good energy
  • candor is encouraged so that honesty is maintained
  • a positive approach attracts followers, e.g. recognizing individual successes within the company is more important than focusing on competitors
  • leaders should appreciate employees’ work and inspire them rather than simply manage operations
  • openness to change is essential in today’s ever-changing, innovative world

What are the core values of your organization? Is everyone familiar with them? And especially: Is everyone aware of the importance of conducting business accordingly?

Tags: , ,

Comments are closed.