Burning Man Inspiring Recruitment Tool for Creative Culture

Executives at Burning Man? At first glance that sounds like a headline from “The Onion.” But as “Fast Company” reports, a high-end business service provides direct flights to the week-long Black Rock, Nevada, event, where plush accommodations and fine dining await groups of executives seeking creative inspiration–and even the possibility of finding great recruits who will fit into their business cultures. If they’re as unconventional as the founders of Google and many other 21st Century organizations, that isn’t as far-fetched an idea as it may sound.

“Fast Company” reports that Google Co-founder Sergy Brin has explained, “Larry and I searched (for a leadership candidate) for over a year” before he and his co-founder, Larry Page, attended Burning Man, where they met Eric Schmidt, now the chairman of Google. Commenting that Schmidt is a great fit with their approach to business, Brin added, “More companies should look at cultural fit.”

He’s absolutely right. Too many companies have traditionally sold candidates on the benefits of their organization by telling stories that paint an unrealistic picture of the type of person they want. The importance of identifying the personality traits and behavior styles that truly will fit into the organization is often overlooked. It’s an oversight that can be very costly, particularly in terms of low productivity and high employee turnover.

What does your company–or any you know–include unorthodox practices as part of its recruiting efforts? We’d like to hear how creative thinkers like the founders of Google find the people who fit well into their cultures. Share your stories with us!

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