WestJet Enlivens A Great Corporate Story

Even communication professionals are sometimes hard pressed to bring their corporawestjet-logote core stories to life. How much detail do I need to include–of the situation, the main character,or the outcome? How do I identify stories that will enliven our core message? And how do I know which story to tell at a given time to convey a particular message to a specific audience?

WestJet’s wonderful holiday video is a charming example of how a creative idea can not only enliven the corporate story but also engage viewers and touch the heart of every single person who watches it. It’s a fun wrap-up to the best memories of the Christmas season as we forge ahead into 2014.

Watch it and let me know how it made you feel and what you think about WestJet, whether or not you’ve ever flown their airline or ever will! https://www.youtube.com/watch?v=zIEIvi2MuEk






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