A Brand New School at 31
Administrators of a well-established private school were unsure how to turn around declining enrollment that had dictated staff reductions. The 31-year-old school was first in the area but competition had grown with the population; in the previous year alone, four new schools had opened their doors—two in nearby neighborhoods.
Upgrading the school’s website was essential because many of the students’ parents were in high-tech. The school’s branding and marketing communications needed a fresh look, too. The school adopted a more descriptive brand name, tag line, logo and identity; created new marketing and advertising materials; updated its website; and conducted staff training on e-mail communication standards, storytelling as a communication tool, and presentation coaching.
The new branding program was completed in late spring, and when school opened in the fall, enrollment was up and some classes had waiting lists.
Thanks for the Memories
Before a wireless communications company completed a merger and disappeared into the acquiring company, the industry pioneers who founded the company commissioned a beautifully-designed commemorative storybook. A collection of favorite memories from a representative group of employees, the book covered the 11-year-old company’s history through vignettes that:
- Acknowledged the “end of an era”
- Celebrated the remarkably family-like culture
- Highlighted significant, fun and poignant memories
A thank-you gift to employees for contributing to an extraordinarily successful enterprise, the founders hoped the memento of hard-working and fun-filled times. They never dreamed the book would have the impact it did. Read more about this story.
What Do You Do with a Bored Board?
A dynamic nonprofit was perplexed that its Board lacked enthusiasm and commitment. Attendance at most meetings–and even planning retreats–was spotty at best. At the first retreat Evelyn Clark facilitated, she guided the few directors and executive staff who attended in:
- Developing a strategic plan for identifying and recruiting dedicated Board members
- Clearly identifying the organization’s unique marketing proposition
- Completing an action plan for achieving each of the Board’s annual goals
Participants were excited about the clarity they had gained and fired up about the new action plan. At the second retreat Evelyn Clark led just four months later, the story was dramatically different. Read more about succeeding in non-profits.
Buy Low, Sell High Quality
For one fast-growing international company with over $60 billion in annual sales and a focus on delivering the best value in the marketplace, Evelyn Clark facilitated communication across department boundaries to:
- Get everyone “singing from the same page”
- Inspire individuals and teams to share best practices with other corporate units
- Reignite employee enthusiasm for supporting the corporate vision
These results led the company to collaborate with Evelyn on a customized Corporate Storytelling video focused on training operations managers to use story as a leadership tool. Read more about sharing success with your staff.
Suits in Pursuit of Support
In a leading worldwide advertising and public relations agency, Evelyn Clark helped a demoralized Account Services team with 50% turnover to achieve:
- Consensus on their story
- Clarity on their contributions
- Commitment to their team
The group became excited about telling their corporate story as they learned how to generate understanding and successful teamwork with both internal and external audiences. Read more about sharing your vision.
A Monstrous Business
The very first Corporate Storytelling workshop that Evelyn Clark led was a public session for organizations of all sizes to help them:
- Clarify their core values
- Identify their main challenges and needs
- Hone their marketing messages
The one-day workshop generated such great reviews that it was repeated the following year. One small-business owner made a startling discovery that changed her operation. Read more about telling the story of your community.