“Increasingly, the new core competence [at work] is creativity — the right-brain stuff that smart companies are now harnessing to generate top-line growth,” says BusinessWeek.com. “The game is changing. It isn’t just about math and science anymore. It’s about creativity, imagination, and, above all, innovation.”
Leaders will need to guide changes in the business culture from the bottom up to foster learning and will also need to inspire innovation. Employees at all levels will need to be able to adjust quickly to new ways of doing things, which will include collaboration with both internal and external partners.
An IBM Global CEO Study confirmed this view and found that current leaders are concerned about their provide the leadership required to keep their organizations competitive in the “new world”. Based on interviews with more than 1,500 CEOs in 60 countries and 33 industries, the study reported the following key findings:
- Most of the CEOs (79%) expect the business environment to grow even more complex in the future.
- More than half the CEOs interviewed doubt their ability to manage the increasing complexity.
- A majority of CEOs cite creativity as the most important leadership quality required to cope with this growing complexity.
- CEOs in the West believe economic power will shift rapidly to developing markets and regulation will increase as well.
How about your business? Is it emphasizing the growth of creativity and innovation?