In his “Predictions for 2015” report for Deloitte Consulting LLC, Josh Bersin underscores the need for organizations to re-direct their focus on employee engagement, corporate culture and leadership. Why? Many employees are “overwhelmed” and employee engagement and retention is at an all-time low.
“While many people are still looking for work, more and more people are getting fed up with the 24/7 work environment…so they go to social websites like LinkedIn or Glassdoor.com”– and they get job offers. The companies that win the competition for the best and brightest employees are those that are “focused on mission, culture, and leadership,” Bersin says. “They understand that people are not ‘talent'”; rather, the most desirable companies to work understand that employees are fully-developed people who have “their own personal needs and aspirations.”
I would add that the following leadership communication practices are highly effective tools for accomplishing Bersin’s recommended goals:
- Establishing personal connections with employees through regular direct contact
- Communicating clearly and consistently about mission, values and goals, and
- Demonstrating vulnerability by sharing stories from the leader’s own experiences to impart important lessons learned
A writer on the ever-changing landscape of business-driven learning, HR and talent management, he bases these views on a survey by Glassdoor.com. It reveals clear differences between companies where employees are highly engaged and those where employees are actively disengaged.
Bersin says that the transformation he sees in today’s workforce is the most dramatic he’s seen in years. He says the main drivers for business success are “Engagement, Experience, and Environment… because ultimately employee engagement is all a business has.” He calls on leaders to direct their energies to building “highly engaged teams” along with achieving the desired business results, and his report includes guidelines on how to make this critical shift.