Posts Tagged ‘innovation’

Storytelling Is Only Tool that Inspires and Changes Behavior

Wednesday, August 21st, 2013

31IR01Hm5+L__AA160_“Slides leave listeners dazed. Prose remains unread. Reasons don’t change behavior. When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn’t just better than the other tools. It’s the only thing that works,” Steve Denning wrote in a column on Storytelling and other “soft skills” garnered little respect in 20th Century business, Denning points out; instead, scientific data, numbers and left-brain analytical skills were highly valued. However, in the new economy based on innovation, storytelling is crucial to success.

Reporting on a book entitled, On the Origin of Stories: Evolution, Cognition, and Fiction, by Brian Boyd, Denning says the author scientifically explains why storytelling is important. Essentially, when people are treated like machines, as seen in many 20th Century analytically-based organizations, they eventually become dispirited and disengaged, just working for the paycheck. Any sense of being fired up by the organization’s mission quickly dissipates. But that won’t work anymore.

Storytelling has gained increased recognition as a valuable tool as we’ve entered the 21st Century, the book’s author says, because it is a central component of innovation, serving as a stimulus for creative thinking and new possibilities. As many other researchers and social scientists have explained in recent years, stories are the way people make sense of the world; when the brain is overwhelmed with data, it organizes the most important facts into a story, which also helps a person remember the data. Human beings have been making sense of their world through stories for so long, in fact, that social scientists say storytelling is imbedded in our DNA.

Has your organization embraced storytelling as a critical leadership and management tool? If not, it runs a high risk of being left behind in the new economy. With success determined by the ability to innovate, the winners will be those who tell the right stories to not only engage their people but to inspire innovative thinking.

Creativity Is Essential Workplace Skill for Future

Wednesday, February 6th, 2013

“Increasingly, the new core competence [at work] is creativity — the right-brain stuff that smart companies are now harnessing to generate top-line growth,” says “The game is changing. It isn’t just about math and science anymore. It’s about creativity, imagination, and, above all, innovation.”

Leaders will need to guide changes in the business culture from the bottom up to foster learning and will also need to inspire innovation. Employees at all levels will need to be able to adjust quickly to new ways of doing things, which will include collaboration with both internal and external partners.

An IBM Global CEO Study confirmed this view and found that current leaders are concerned about their provide the leadership required to keep their organizations competitive in the “new world”.  Based on interviews with more than 1,500 CEOs in 60 countries and 33 industries, the study reported the following key findings:

  1. Most of the CEOs (79%) expect the business environment to grow even more complex in the future.
  2. More than half the CEOs interviewed doubt their ability to manage the increasing complexity.
  3. A majority of CEOs cite creativity as the most important leadership quality required to cope with this growing complexity.
  4. CEOs in the West believe economic power will shift rapidly to developing markets and regulation will increase as well.

How about your business? Is it emphasizing the growth of creativity and innovation?