Posts Tagged ‘keep it simple’

Keep Your Story Simple!

Tuesday, November 1st, 2011

Simplicity is one the six qualities of a message that makes it sticky, according to Made to Stick authors Chip Heath and Dan Heath. Let’s look at two wildly different examples of reducing a message to its simplest form.

With a year still to go before the 2012 national election, the landscape already is cluttered with messages from the field of candidates for U.S. President. Only one has a simple message that has garnered a lot of attention: Herman Cain’s 9-9-9 plan for overhauling our tax system. Regardless of your political affiliation, you’d be hard pressed to think of a short, clear message that stands up to that for a simple, repetitive messages that cuts through the clutter.

The other is a short video of author Kurt Vonnegut explaining the “formula” for shaping a good story. It’s tongue-in-cheek, highly entertaining and brilliant! Take a look and tell us what you think: http://www.youtube.com/watch?v=oP3c1h8v2ZQ