Posts Tagged ‘Red Tomato Pizza’

Brand As Verb A Brilliant Presentation

Thursday, April 24th, 2014

Of all the articles and blogs written about the revolutionary changes in the world of branding,BrandAsVerb a  SlideShare presentation titled “Brand As Verb” stands out as brilliant. It clearly explains what organizations need to do to keep their brands relevant to their consumers by involving them in the process. Creating by Ben Grossman, strategic director of London-based Jack Morton Worldwide, the presentation lays out five essential principles of the new approach to effectively branding organizations and their products.

As you would expect, I especially love the stories of how some familiar (and some not-so-familiar brands) brands have excelled at garnering customer involvement. Exemplifying Grossman’s points, the stories describe inventive campaigns to inspire consumer participation in all aspects of developing and nurturing a brand. My favorites are the delightlfully creative HP campaign in Paris and the ingenious ordering system for home delivery created by Dubai’s Red Tomato Pizza.

Review the slide presentation at http:bit.ly/BrandAsVerb and then leave your comments.

What are your favorite ideas? Why?