Posts Tagged ‘USA Today’

Storytelling Is Essential Business Skill

Thursday, October 10th, 2013

Data Never SleepsAccording to a report in USA Today, every day each of us is bombarded with anywhere from 3,000-5,000 messages. These include all the bits and pieces of information that you see or hear throughout the day: advertising jingles; comments on radio shows; broadcast news; news and professional publications; reports and memos on your desk; emails; telephone conversations; books you’re reading; signs on the office walls; billboards, etc. And that report was published in 2006! The deluge of information has continued to snowball since then.

Another startling report I saw a few years ago was this: one Sunday edition of The New York Times contains as much information as the average 19th Century citizen accessed over an entire lifetime! And another: a typical manager reads one million words every week–the equivalent to one-and-a-half full-length novels every day. And one more (if you’re brain isn’t already going numb): Worldwide, knowledge doubles every 72 hours!

Why is The Corporate Storyteller relating all these numbers? Primarily there are two reasons. First, it’s necessary to be aware of a problem before you can deal with it. Second, the ability to deal with this incredible deluge of information requires that you master the skill of storytelling. According to many thought leaders, storytelling is the #1 business skill necessary for success in today’s world. It’s the most effective way to be heard in the midst of constant “noise” in a global culture of 24/7 communication.

So how are your storytelling skills? Are you prepared to tell the right story at the right time to a particular audience? Are you certain that you can get your message across in a way that will be relevant and memorable?

Infographic courtesy of