Posts Tagged ‘value’

21st Century Business Culture Requires Soft Skills

Thursday, January 23rd, 2014

According to branding expert and best-selling author Dan Schawbel, 61% of managers value soft skills over hard skills. If you haven’t yet developed and honed your own soft skills, including the ability to tell your own unique story, this book promises to be a valuable guide, outlining what it takes to build a successful career in new business culture of the 21st Century.

Soft skills include effective interpersonal communication (listening as well as speaking or writing), the ability to prioritize work and handle conflicts, and basic traits such as having a positive attitude. As Schawbel explains in his latest book, Promote Yourself: The New Rules for Career Success, having these skills and being able to brand and promote yourself is more crucial today than ever due to the dynamics of the internet, social media, and a non-stop 24/7 business schedule.   

Schawbel’s book explains how to navigate this new environment as an employee. Based on his own research on the current workplace, he details outdated standards and details how to succeed despite economic uncertainty and the need to constantly adapt.

Among the topics Schawbel covers in this book are how to use your current job as a platform for landing a better one; today’s new rules for the workplace; the need for continuing education; and how to use social media appropriately. He explains the disconnect between Gen Y and their managers and posits that the awareness of your own unique strengths and the ability to differentiate yourself are crucial.

Stephen R. Covey, who rose to fame with his first best-seller, The 7 Habits of Highly Effective People, says “Schawbel’s book is a game-changer for any employee who is looking to get ahead at work. It reveals the skills and strategies that will turn you into a future leader.”