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CORPORATE STORYTELLING: Publisher: Evelyn Clark (c) Clark & Company 2006 *********************************************************************************** “Good stories change lives.” ==================================================== This newsletter is only sent by request. According to our records, <$firstname$>, you expressed interest in Corporate Storytelling and/or requested that you be included on our mailing list. Please forward this E-Zine to anyone you know who is interested in becoming a more effective communicator, or who may want to learn how to supercharge their business/career. PRIVACY STATEMENT: We will not share your address with anyone. IN THIS ISSUE 1. Professions in Storytelling 2. Effective Speaking Skills Enhance Careers 3. The “New DNA” of Leading Organizations 4. Corporate Storytelling "Live" 1. Professions in Storytelling Enterprising students, with their eyes on running cutting-edge companies one day, are finding that storytelling has the potential of a full-fledged business and profession. At Oregon State University, a liberal studies option called new media communications “focuses on storytelling through various media forms, be they video games, the Internet, television, newspapers or movies.” Jeff Hale, director of OSU’s liberal studies program, says, “I think it's an exciting, emerging field, especially with the advent of the Internet. It's also a very applied field. Students go directly into applied mediated communications.” Tim Lawrence, a 2005 OSU graduate, is now a marketing and sales accounts executive. He says that new media communications “prepares you to think creatively, which allows you to really go out and create a job around yourself.” To read this entire article go to http://www.gazettetimes.com/articles/2006/03/10/news/community/fri03.txt 2. Effective Speaking Enhances Careers Most people are uncomfortable speaking in front of an audience. But being an effective speaker plays a very important role in career success. At some point, most professionals will need to speak in front of a group of managers, colleagues or clients. And even if their message is full of interesting information, it is the delivery that the audience will most remember. Tag and Catherine Goulet, publishers of career guides say, "Poor delivery can make the most interesting topic sound boring, while excellent delivery can make even a dull topic come alive." The most effective speakers are good storytellers. They exhibit traits such as making eye contact, deftly using their visual aids and avoiding the dreaded "uhs" and "ums." They are also knowledgeable about their topic, enthusiastic and speak comfortably, as if they are talking to a group of friends. For tips on how to improve your speaking skills and to read this article in its entirety, go to http://msn.careerbuilder.com/ 3. The “New DNA” of Leading Organizations Evelyn's colleague, Steve Denning, believes there needs to be a change in the “DNA of organizations” from an autocratic approach to collaboration and interaction. The autocratic approach may have worked in the past, but now it only produces short-term gains, Denning points out. A collaborative culture, nurtured by storytelling, is the way for companies to sustain success with today's workers. “Command-and-control and mechanistic management” should be used only in crisis situations, he says, and they should be the exception rather than the rule. “Command-and-control kills passion” but good storytelling ignites passion. “Story is almost the only way you can get people to really believe in a different kind of future and start wanting something different,” Denning asserts. “There are twelve different types of stories that work to build a collaborative approach, to create high-performance teams.” To read more about his views on stimulating people to want something different, go to http://www.opednews.com/articles/not_sh_seth_kah_060327_steve_denning_on_sto.htm 4. Corporate Storytelling Almost Live April 3 Feature Article -- The Ragan Report featured an article early this month on Evelyn and Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Success. Access to the article is restricted to subscribers of the highly regarded, value-packed weekly publication for corporate communication professionals. If you’d like to read “Want results? Tell them a story,” and don’t yet have a subscription, go to http://www.ragan.com/ Leadership Training Resource -- A Chicago-area hospital will be using Around the Corporate Campfire for a management training program that will be launched in coming weeks. When you’re choosing resources for your training programs, remember that the book is a valuable tool for current and future executives—particularly those who want to become better leaders. Communication is a leader’s primary responsibility, and storytelling is the most effective way to communicate mission, values, and other key ideas. Discounts for bulk orders mean that Around the Corporate Campfire also is a cost-effective training resource. Call us at 1-866-818-8079 to place your order—or to book a keynote presentation to kick off your training program. ----------------------------------------------------------------------------------------------------------------------------- Need help with your brand messaging? Bring the power of story to your company, or to your organization's next conference or retreat. Book The Corporate Storyteller now. Call 1-866-818-8079. Evelyn Clark, The Corporate Storyteller To subscribe to this e-zine, either complete the short form on any page of the website - http://www.corpstory.com or send a blank email to mailto:subscribe@corpstory.com Build your web traffic by trading permanent links with us. Send your web address in an e-mail to evelyn@corpstory.com and we will contact you re arrangements.
Unless otherwise noted above this article is © Evelyn Clark, The Corporate Storyteller, is president of Clark & Company, a marketing communication firm in the Seattle area. A public relations practitioner with more than 20 years experience, she was accredited by the Public Relations Society of America in 1986. Her firm's services include facilitation of retreats and communication workshops, marketing and communication management, media relations strategy development, and media training. http://www.CorpStory.com All Content © Clark & Company 1993-2005 (unless otherwise indicated). All rights reserved. |
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