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CORPORATE STORYTELLING:
Discovering Fire for the Second Time
Vol. 4 Number 1 2004

Publisher: Evelyn Clark
evelyn@corpstory.com http://www.corpstory.com

(c) Clark & Company 2004
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“ The best way to learn is through stories. Stories permit the

audience and readers to identify and get into the characters

and learn right along with the characters themselves. It makes

learning effortless and enjoyable.”

--Ken Blanchard, Author

The One Minute Manager

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Corporate Storytelling and/or requested that you be included
on the mailing list.

Please forward this E-Zine to anyone you know who is
interested in becoming a more effective communicator, or who
may want to learn how to supercharge their business/career.

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with anyone. Period.

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IN THIS ISSUE
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1. Where's Corporate Storytelling Been?

2. New E-zine Format

3. This Month's Featured Corporate Story

4. Corporate Storytelling Live

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1. Where's Corporate Storytelling Been?
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You may be wondering (we hope you noticed!) where we've been,
so here's an update:

Evelyn has learned over the past 3+ years that writing a book about
15 large companies and how they use stories as a management tool
is no small challenge! In fact, that's a story in itself.

After running up a number of blind alleys, spending months and
more months on research; adjusting to personnel changes
among sources; contacts traveling to America's Cup, preparing
for annual meetings, and handling major corporate events and
announcements, she decided to hunker down in a corner
and focus on finishing the manuscript.

Many updates, additional interviews, new versions and revisions
later, she's nearly finished nearly finished and will be sending the
completed manuscript to the publisher next week.

Around the Corporate Campfire: How Great Leaders Use Stories
to Inspire Success will be on the market by early April and should be
available in bookstores by late summer.

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2. New E-zine Format
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This "winter hiatus" has resulted in a fresh look at this e-zine and
a new approach that we trust you'll enjoy. There will be fewer
items in each issue, they'll be brief, and they'll include hyperlinks
whenever available. So this publication will offer a short break in your
workday--a chance to sit back, relax, and enjoy a few minutes with a
few stories about...storytelling, of course!

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3. ^^^^This Month's Featured Corporate Story^^^^
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Photos Worth 1,000 Words?


Most of us have heard stories about how easy it is to commit cultural
faux pas in business/social situations, but relatively little has been
written about cultural differences in photo composition. And yet, there
are many pitfalls that you need to be aware of, according to an article
in a recent issue of The Source for Communicators from Melcrum Publishing.

The fascinating article addresses why Americans often look silly in
their business photos and why businesspeople in other cultures think
Americans also don't look like they're working hard. What kinds of photos
should you put on a calendar and which should you avoid? What do you
need to know to avoid offending others' religious beliefs? And how can you
avoid cultural stereotyping?

Learn the answers to these questions and many other fine points of
telling stories through global business photography. To purchase a copy
of the full article, go to
http://www.melcrum.com/cgi-bin/melcrum/eu_viewpub.pl?pid=SCM

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4. Corporate Storytelling Live
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Wednesday, March 17, 2004 -- Evelyn will be kicking off St. Patrick's
Day (she's half Irish, so it's a good thing) with a breakfast presentation
to the International Association of Business Communicators (IABC),
Seattle Chapter. The event starts at 7:30 a.m. at the Lake Union Cafe,
and the topic will be on "Creating Memorable Messages Through Stories,"
which will include some of the tales from her book. To register,
go to http://seattle.iabc.com and follow the trail from "see calendar for
details," call 206-654-3400, or e-mail iabcevents@iabcboard.intranets.com.

Wednesday, March 23 -- Bellevue Rotary will feature Evelyn talking on
Corporate Storytelling at noon at The Harbor Club, Rainier Plaza. Guests
are welcome but they need to be sponsored by a member, so if you'd
like to attend, kick your Rotary network into gear!

May -- More opportunities for school-based training are coming up at the
Key Bank Professional Development Center on the University of Washington's
Tacoma campus. Evelyn is scheduled to lead the following courses in May,
so mark your calendar now and register early:

Wednesday, May 5, 2004 -- Organizational Communications: Corporate
Storytelling

Wednesday, May 12, 2004 -- Working with the Media

Wednesday, May 19, 2004 -- A News Approach to Writing

All three courses are scheduled for 12:30 - 4:30 p.m. at the Tacoma campus.
To learn more and to register, go to

http://www.tacoma.washington.edu/pdc/schedule/evelyn_clark.html

Friday, July 9, 2004 -- The National Storytelling Network's annual
conference comes to the Northwest this summer, and Evelyn will
present a workshop from 10:30 - noon. Her topic: Passing the Torch:
How Great Leaders Impart Mission, Vision, and Values Through Storytelling
For more information on the conference and to register, go to
http://www.ac.wwu.edu/~rvohs/NSC.html

To bring the power of story to your company, or to your organization's
next conference or retreat, book The Corporate Storyteller now.
Call from the Seattle area: (425) 827-3998 or (toll-free) at 1-866-818-8079.

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To subscribe to this e-zine, simply put SUBSCRIBE in the subject
line of an e-mail to: evelyn@corpstory.com

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your web address in an e-mail to evelyn@corpstory.com and
we will contact you re arrangements.

Evelyn Clark

The Corporate Storyteller

t. (Seattle area) 425-827-3998

t. (toll-free) 1-866-818-8079

e. evelyn@corpstory.com

w. www.corpstory.com

Sign up for a free e-zine on how to fire up your employees--and entire organization--with corporate storytelling. Click "reply" and put "subscribe" in the subject line.

This article may be republished electronically. Please ensure the following resource box is maintained in tact.

© Evelyn Clark, The Corporate Storyteller, is president of Clark & Company, a marketing communication firm in the Seattle area. A public relations practitioner with more than 20 years experience, she was accredited by the Public Relations Society of America in 1986. Her firm's services include facilitation of retreats and communication workshops, marketing and communication management, media relations strategy development, and media training. http://www.CorpStory.com

All Content © Clark & Company 1993-2004 (unless otherwise indicated). All rights reserved.