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CORPORATE STORYTELLING: Publisher: Evelyn Clark (c) Clark & Company 2006 *********************************************************************************** “You don’t hunker down to greatness.” --Rich Barton, Chairman and CEO, Zillow.com ==================================================== This newsletter is only sent by request. According to our records, <$firstname$>, you expressed interest in Corporate Storytelling and/or requested that you be included on our mailing list. Please forward this E-Zine to anyone you know who is interested in becoming a more effective communicator, or who may want to learn how to supercharge their business/career. PRIVACY STATEMENT: We will not share your address with anyone. IN THIS ISSUE 1. Pygamalion, The Wizard of Oz and…Chevy Chase? 2. Applying Business Techniques to the Family Story 3. An Online System for Capturing Family Myths and Legends 4. Greetings from Holly Hobbie’s Journal 1. Pygmalion, The Wizard of Oz and…Chevy Chase? What do Pygmalion, The Wizard of Oz and Chevy Chase have to do with launching and running a successful business? Plenty, according to Rich Barton, Founder and former CEO of Expedia and currently Chairman and CEO of Zillow.com. Expertly demonstrating the power of leadership storytelling, Barton held the audience spellbound recently as he shared the business lessons he’s learned with the Northwest Entrepreneur Network. One lesson is to stick with your own convictions despite what others think and say. To listen to the complete speech, go to http://www.nwen.org/media/artbreakfast_200605.mp3 and click on “download program audio” under the heading “May 2006.” 2. Applying Business Techniques to the Family Story Writing in The Benton County Daily Record, Maren Schmidt asserts that families need to keep in mind that the lessons in Around the Corporate Campfire apply to their gatherings as well. Pointing out that groups of people need to form connections through their shared experiences, whether they are co-workers or relatives, she suggests that family members can get started identifying stories to share with one another by asking the following questions:
Before you get started practicing your storytelling abilities, you may read the complete column at http://nwanews.com/bcdr/News/33958/ 3. An Online System for Capturing Family Myths and Legends To help you gather and publish your family’s history, there’s now an online system that furnishes the tools and enables you to choose your own level of sophistication. A new service reported on PR Newswire earlier this month, OurStory provides all the technical tools needed for family members anywhere in the world to collaborate on collecting and publishing their ancestral myths and legends in the formats they choose: print, video, DVD, etc. To read the news release, go to http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-16-2006/0004363151&EDATE. Or go directly to www.ourstory.com 4. Greetings from Holly Hobbie’s Journal If you question whether people are yearning for connection, consider what businesses are increasingly doing on their Web sites to create relationships with their customers. To forge lasting emotional bonds, companies are developing more and more elaborate stories about the characters featured in their products—and the stories are proving highly effective. For example, American Greetings has created a journal “written by” Holly Hobbie, and customers can also learn more about the Care Bears family and other popular characters featured in American Greeting cards and merchandise. To read more about this growing practice, go to http://www.crainscleveland.com/apps/pbcs.dll/article?AID=/20060512/FREE/60512013/1005 ----------------------------------------------------------------------------------------------------------------------------- Need help with your brand messaging? Bring the power of story to your company, or to your organization's next conference or retreat. Book The Corporate Storyteller now. Call 1-866-818-8079. Evelyn Clark, The Corporate Storyteller To subscribe to this e-zine, either complete the short form on any page of the website - http://www.corpstory.com or send a blank email to mailto:subscribe@corpstory.com Build your web traffic by trading permanent links with us. Send your web address in an e-mail to evelyn@corpstory.com and we will contact you re arrangements.
Unless otherwise noted above this article is © Evelyn Clark, The Corporate Storyteller, is president of Clark & Company, a marketing communication firm in the Seattle area. A public relations practitioner with more than 20 years experience, she was accredited by the Public Relations Society of America in 1986. Her firm's services include facilitation of retreats and communication workshops, marketing and communication management, media relations strategy development, and media training. http://www.CorpStory.com All Content © Clark & Company 1993-2005 (unless otherwise indicated). All rights reserved. |
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