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IN THIS ISSUE
1. What Counts In A Leader? Changing Times
Dictate New Style
2. Engaging Employees Improves Bottom-line
Results
3. Storytelling Orbits the Globe
4. Corporate Storytelling Live
1. What Counts
In A Leader? Changing Times Dictate New Style
Management is getting work done through others" has
been the prevailing maxim for many years. Experience
counted more than ability and respect was automatically
given to people with certain roles, titles, and positions.
With seniority came status symbols and entitlement. Innovation
and creativity were not highly valued.
In his recent article, 'Gone is respect shown for title
and rank', Keith Coats says that because the very nature
of the organization is changing, qualities of leadership
also must change; leadership styles that worked in old-style
organizations are no longer are viable.
In today’s world, both survival and success depend
on fast response to changing conditions and customer
wants; relationships; and an understanding of two key
business drivers: adaptability and innovation. Acknowledging
that none of this is easy, painless or instantaneous,
the author quickly points out that none of it is optional,
either. "The need to rewrite our maps and create
new reference points is as essential as it is urgent," he
cautions.
To read the article in its entirety, go to: http://www.iol.co.za
2. Engaging
Employees Improves Bottom-line Results
Organizations that make a concerted effort to engage
employees report that their efforts are well rewarded,
according to a new research from Melcrum Communications.
The findings are based on more than 40 in-depth case
studies and a worldwide survey of more than 1,000 corporate
communication and HR professionals.
More than half those surveyed reported business improvements
in employee retention and customer satisfaction, and
over one-third have measured improvements in productivity
along with higher levels of discretionary behavior. Many
of the organizations also reported increases in employee
advocacy (28%), evaluations as a "Great Place to
Work" (27%), profitability (27%) and absenteeism
(25%).
Most of the employee engagement programs were launched
between 2002 and 2004, and the focus of the efforts was
primarily on four areas: improving the quality of leadership,
offering on-the-job learning and development opportunities,
empowering employees to make decision, and improving
supervisors’ people-management skills.
"Employee Engagement provides compelling evidence
that focusing on engagement positively impacts the bottom
line," observes Kieron Shaw, head of Melcrum Research.
For more information on how to obtain a copy of the
report, go to www.melcrum.com or
e-mail customerservice@melcrum.com.
3. Storytelling
Orbits the Globe
Evelyn's article "Spinning a Yarn" recently
appeared in the New Dehli Business Standard. You may
read it at http://www.business-standard.com
Recent speaking engagements have been especially exciting.
In July Evelyn conducted a storytelling workshop for
the rising leaders of Agere Systems, headquartered in
Allentown, PA. The group gathered from around the U.S.
and Asia for an annual strategy and leadership development
retreat. Evelyn’s presentation was followed in
the afternoon with author and management guru John Seely
Brown (who also has co-authored a book on storytelling),
who spoke on marketing and innovation. His thoughts on
the new style of leadership and what it takes to be competitive
in the 21st Century were fascinating. To read his articles
and learn more about him, go to www.johnseelybrown.com.
A bit of intrigue was part of Evelyn’s presentation
in Washington, D.C., when she addressed the quarterly
manager’s meeting of the National Reconnaissance
Office. They’re the folks who launch and monitor
surveillance satellites. NRO is launching a storytelling
initiative in September, and the storytelling team also
met with Evelyn over lunch to brainstorm plans for implementation.
4. Corporate
Storytelling Live
September 10 – Evelyn just spoke over the weekend
at the National Federation of Press Women Conference
in Seattle, where she led a lively program on storytelling
and was featured at a book signing following her presentation.
September 20 – Evelyn co-presents a workshop
at the Council on Foundations Conference in Seattle,
also followed by a book signing.
To bring the power of story to your company, or
to your organization's next conference or retreat,
book The Corporate Storyteller now. Call (425) 827-3998.
Build your web traffic by trading permanent links with
us. Visit www.corpstory.com/links and submit your link.
You’ll also find copy to post on your site with
our link.
Evelyn
Clark
The
Corporate Storyteller
Author, Around the Corporate Campfire
t. (Seattle area) 425-827-3998
t. (toll-free) 1-866-818-8079
e. evelyn@corpstory.com
w. www.corpstory.com
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