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to Success Stories main page Objectives of a Greater Seattle Chamber of Commerce workshop for member companies:
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Guide executives through the process of clarifying their corporate values
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Assist participants in defining their primary challenges/needs
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Hone the organizations’ corporate stories and targeted marketing messages
A Monstrous Business
One of the greatest joys for any workshop leader occurs when a participant with a great deal of business experience and/or communication expertise has a major “a-ha!” That’s exactly what happened when Evelyn Clark led a session for business owners and executives shortly after creating the Corporate Storytelling® system.
During one segment, she asked each person to create a piece of “art” that
represented his/her company at various points in time. Then each one shared
the art and explained its meaning. One woman included a picture of a dinosaur.
She explained that her business had become a monster; it was running her instead
of the other way around.
That "a-ha" led to a valuable insight: she needed more help. As a result,
she
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