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BOOKS, ETC.
“…contains a rich set of examples of how corporate stories and myths create a corporate culture, disseminate values, and create motivation and focus for their organizations.”
Doug Walker, co-founder and former CEO, WRQ
 “If
you want to become a better leader—and help your direct reports develop
their leadership skills—you can’t be without Evelyn Clark’s widely
acclaimed book,
Around the Corporate Campfire: How Great Leaders
Use Stories to Inspire Success. Published
in India, translated into Chinese and featured in
media from Seattle to Mumbai, this book is an invaluable
guide for anyone in leadership, from corporate executives
to parents of small children. A core resource
for management training curricula,
Around the Corporate Campfire is a
how-to of powerful leadership communication, filled
with inspiring examples from top organizations, such
as FedEx, Nike and Costco Wholesale.
Like business leaders around the world, you will learn invaluable lessons from this book, such as how to
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paint a clear vision for everyone in the organization
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help employees and other stakeholders understand their individual
roles in achieving the mission
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show employees how to succeed in your organization
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select the right stories to convey your key messages
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instill memorable messages in people’s hearts and minds
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navigate change successfully
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capture and manage the untapped knowledge in employees’ heads
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build more effective teams that increase performance and sales
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achieve the results you want
This rich resource also includes a set of valuable templates
to get you started!
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CORPORATE STORYTELLING LIBRARY
Recommended books available for purchase through Amazon.com.
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Addressing an SRO crowd of 300+ at the Association
of Fundraising Professionals' International Conference in Dallas
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