A Brand New School at 31
Administrators of a well-established private school were unsure how to turn around declining enrollment that had dictated staff reductions. The 31-year-old school was first in the area but competition had grown with the population; in the previous year alone, four new schools had opened their doors—two in nearby neighborhoods.
Upgrading the school’s website was essential because many of the students’ parents were in high-tech. The school’s branding and marketing communications needed a fresh look, too. The school adopted a more descriptive brand name, tag line, logo and identity; created new marketing and advertising materials; updated its website; and conducted staff training on e-mail communication standards, storytelling as a communication tool, and presentation coaching.
The new branding program was completed in late spring, and when school opened in the fall, enrollment was up and some classes had waiting lists.
Thanks for the Memories
Before a wireless communications company completed a merger and disappeared into the acquiring company, the industry pioneers who founded the company commissioned a beautifully-designed commemorative storybook. A collection of favorite memories from a representative group of employees, the book covered the 11-year-old company’s history through vignettes that:
- Acknowledged the “end of an era”
- Celebrated the remarkably family-like culture
- Highlighted significant, fun and poignant memories
A thank-you gift to employees for contributing to an extraordinarily successful enterprise, the book was a memento of hard-working and fun-filled times that the founders hoped the employees would value. They never dreamed the book would have the impact it did. Read more about this story.
What Do You Do with a Bored Board?
A dynamic nonprofit was perplexed that its Board lacked enthusiasm and commitment. Attendance at most meetings–and even planning retreats–was spotty at best. At the first retreat Evelyn Clark facilitated, she guided the few directors and executive staff who attended in:
- Developing a strategic plan for identifying and recruiting dedicated Board members
- Clearly identifying the organization’s unique marketing proposition
- Completing an action plan for achieving each of the Board’s annual goals
Participants were excited about the clarity they had gained and fired up about the new action plan. At the second retreat Evelyn Clark led just four months later, the story was dramatically different. Read more about succeeding in non-profits.
Buy Low, Sell High Quality
For one fast-growing international company with over $60 billion in annual sales and a focus on delivering the best value in the marketplace, Evelyn Clark facilitated communication across department boundaries to:
- Get everyone “singing from the same page”
- Inspire individuals and teams to share best practices with other corporate units
- Reignite employee enthusiasm for supporting the corporate vision
These results led the company to collaborate with Evelyn on a customized Corporate Storytelling video focused on training operations managers to use story as a leadership tool. Read more about sharing success with your staff.
Suits in Pursuit of Support
In a leading worldwide advertising and public relations agency, Evelyn Clark helped a demoralized Account Services team with 50% turnover to achieve:
- Consensus on their story
- Clarity on their contributions
- Commitment to their team
The group became excited about telling their corporate story as they learned how to generate understanding and successful teamwork with both internal and external audiences. Read more about sharing your vision.
A Monstrous Business
The very first Corporate Storytelling workshop that Evelyn Clark led was a public session for organizations of all sizes to help them:
- Clarify their core values
- Identify their main challenges and needs
- Hone their marketing messages
The one-day workshop generated such great reviews that it was repeated the following year. One small-business owner made a startling discovery that changed her operation. Read more about telling the story of your community.
Elwood A., CA
My road to financial insecurity was paved by several factors. I was not done with my student loan when I married and we bought a house taking out a mortgage in order to afford it. When my wife was temporarily out of job, we had to dig in into our savings account, which was a mistake that we had to make up for by taking out employee’s loan, and then another one, getting caught in a vicious circle of the so-called “churning”, where we could hardly pay off the fees but not the outstanding principal debt.
It was getting increasingly tougher to honor the mortgage with every coming month, and I was getting seriously concerned for our ability to keep our house. So much that the worry actually started taking its toll on my health, and the bills increased.
It was then that I started looking for a solution on the Internet and stumbled upon this site, which gave me an idea about consolidating all my existing debts. A real lifeline that my wife and I needed so much! Now I have two installments stretched over two months left, and it will be the end of a very tough period in my life. Thank you for professional counseling that helped us snap out of churning and repay our multiple debts!
Journee D., UT
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Marla N., NM
I am a single mother of two working as a waitress. With a rent to pay and food to put on the table for the three of us, there is never enough money left for traveling or simply taking my kids out to do something fun together. This has always been my major source of remorse and guilt. After the school was out this year, I decided that I would do whatever it takes for my little family to have a vacation we deserve.
To my surprise, it wasn’t that much of a hassle for me to get approved for a payday loan. I followed the advice shared on this site with accuracy, because I am not the kind to jump in headfirst, and got my application approved in just under an hour. I got my travel money the next day, I could not believe my eyes! It was totally incredible to know that I can take this money and spend it on fun things to do for a change, practically for the first time in my life!
I have just repaid my loan, and I am certain I will take one again. $15 paid in fees for a $1,000 check and the jolly time my kids and I had this summer is such a trifling thing to pay! This is a unique opportunity to bring joy in my kids’ life!!
Carver E., FL
I think that payday loans are not given the right kind of publicity. Consumer opinions are rather skewed and distorted by what media says, portraying short term loans as usury practices. My take on it is that allowing for small money lending businesses to thrive just does not sit well with major banks of this country; and if we compare the rates one pays for credit card overdraft with payday loan charges, the comparison is not in favor of banks. Sorry to say. For me payday loans work just fine. I try keeping my head above the water the best I can, but I know that in case of an emergency I always have a personal loan service to fall back onto. I have taken multiple loans so far, for a variety of purposes, sometimes it is something as demanding as justifiable as topping bills from my kids’ GP, and sometimes it is the money we need to make it to the end of the month. In all honesty, I know not what I would do without online cash advances. I would never use a credit card simply because I do not appreciate being taken advantage of, and I do believe this is exactly what they do charging their outrageous overdraft fees.